A Designer’s Guide to Custom Hand Embroidery!

When it comes to couture, custom hand-embroidery is the epitome of luxury, artistry and craftsmanship. It transforms garments into masterpieces while adding depth, texture and an unparalleled sense of uniqueness. Leading fashion houses like Dior, Alexander McQueen, Louis Vuitton, and Dolce & Gabbana collaborate with top embroidery ateliers to bring their vision to life through […]

Paris Couture Week: A Tapestry of Inspiration for Embroidery Enthusiasts

Paris Couture Week is a spectacle of creativity, craftsmanship and artistic innovation. This FW ’24-25 season, designers transcended creative boundaries, experimented with avant-garde materials, and transformed their visionary concepts into masterpieces adorned with exquisite embroidery and unparalleled artistry. Let’s explore some of our favourite ones that lit up the runway and we hope it offers […]

MET Gala ’24: Hand-Embroidery Techniques That Won Our Hearts!

The MET Gala has always been a celebration of fashion and craftsmanship.  The possibilities are limitless and designers take this opportunity to showcase their artistry, push boundaries and create hand-beaded masterpieces. Today, we’d like to share some of our favourite hand-embroideries and surface textile manipulations from this year’s event.  Let’s dive into the details and […]

Elevating Everyday Basics with Hand-Embroidery! 

In the realm of fashion, trends often come full circle. And one such revival making waves is the resurgence of elevated basics with hand-embroidery.  Today, designers are redefining everyday wear with hand-embroidery. T-shirts, sweatshirts, shirts, overcoats, jackets and other wardrobe staples are all undergoing a transformation, an opulent transformation.  From subtle details to unusual quirks, […]

Top Four SS25 Couture Themes!

For over 45 years now, Première Vision Paris has been a source of inspiration and creation for the global fashion industry. A biannual rendezvous, it’s perfect for your SS25 requirements- fresh designs, innovative materials and networking with your couture counterparts from across the world.  Every year, PV sets up a dedicated team of experts who […]

The Allure of Indian Ateliers: A Global Haven for Hand-Embroidery!

In the ever-evolving landscape of haute couture, the partnership of couture houses with Indian ateliers still stands tall. For decades now, couture houses like Dolce & Gabbana, Christian Dior, Alexander McQueen, Valentino etc have been working with embroidery supply partners based in India. Ever wondered why? Couture fashion, an epitome of luxury and craftsmanship, requires […]

How to make the most of your Première Vision visit.

Let me start with what a pleasure it’s been to be a part of Première Vision, Paris, all over again, after the break that pandemic forced us to take. The magic of meeting each one of you, in person, remains unmatched. Not to forget the surge of creative energy and the wave of inspiration that […]

Couture Themes for SS24, by Première Vision!

For over 45 years now, Première Vision Paris has been a source of inspiration and creation for the global fashion industry. A biannual rendez-vous, it’s perfect for your SS24 requirements- fresh designs, innovative materials, new artworks and an opportunity to network with your couture counterparts from across the world.  Every year, PV sets up a […]

How to make your Embroideries Last Longer!

Hand embroidered customized bridal design with pearls, stones and beads.

Couture designers, like you, tend to work with overseas embroidery suppliers to meet all your hand-embroidery and beading requirements. With every new collection, it becomes more and more important for you to find ways to maintain the high quality of your beaded gowns, especially those from the previous collection. Even as a brand, it’s important […]

Royal Crowns as Embroidery Inspiration.

In this world of couture, we are all constantly looking for design inspiration. Whether it’s in our travels, cultures, conversations, environs and so much more. It is what keeps the process of ideation dynamic and allows us to create beautiful and exquisite designs for our clients. The best thing about inspiration is that it can […]